It picked up as it went on but overall I think it suffered from obviously being two or three ideas melded together into something longer. Social rejects being guided by smarmy c***s is an idea in its own (hey, maybe one of the Don Drapers goes rogue and gets his slave to go rob a bank or something), blocking people is an idea in its own (albeit a flimsy one that you'd struggle to get an hour's episode out of) and then the Cookie thing is an episode on its own. They all tie together, slightly, but not really satisfyingly enough, I think. And unlike some of the previous ones which featured implausible premises and even more unlikely resolutions, some of the logic in this was just ridiculous. So, you can get someone pregnant, then they can prevent all direct contact with you, and the child? Bullshit. There's no way at all that could ever happen.
But yeah, felt like a few ideas in one, not really sure how well it was ultimately executed. Not sure it should have been a feature-length effort.