QLP, I'm not sure your argument about increased costs with larger visiting crowds, while self-evident, holds any water in this instance unless we know figures for specific incremental costs incurred. Of course, as you put it, there will be more cost in containing 4000 Celtic supporters than there would be doing the same role for 500 Accies supporters - but there's still the 8 fold increase in revenue there, notwithstanding money taken over the counter at the tea bars.
It might very well be that we have to put a couple of quid on to the ticket prices to maintain our margins, but I doubt it. It strikes me as more realistic that we're simply trying to maximise our earning potential on the one or two busiest days of the season - which is fine despite all the mewling. The market finds a price at the end of the day.