In every big organisation I have worked in, the powers that be have invested in and launched initiatives that have proven to be shite. I some cases they spend huge sums on *something* that was supposed to make things better but never properly worked.
I each case they refused to simply ditch it and go back to the old system that worked. I don't know if it was pride, some mental refusal to accept the money was wasted.
I reckon that's where we are with VAR.