For me, the data is the thing that has been politicised from day one here. We were in the situation last year where alcohol related deaths rose, but the report title was listing numbers of lives saved by MUP. It's a very odd place to be and, as a scientist in my day job, I find this really bizarre.
The data is very, very noisy, especially since the pandemic. But because the rate rose ever so slightly faster in northern England (where there is no MUP) compared to Scotland, it's being sold as a success.
The Scottish government had MUP written onto one of the steps at Holyrood as one of the Government's successful policies less than a year after it was introduced. The fact it, it was deemed a success before it even launched. The government isn't willing to turn round now and say it was wrong.
And, on the true hardcore alcoholics, the data shows that MUP has been really harmful to them. If they just cannot live without drink, they'll do without food and without heating. Make booze more expensive? Something else gets cut out, but not the drink.